Cailler & Nestlé
Working with Cailler, a renowned branch of Nestlé and one of Switzerland’s oldest and most iconic chocolate brands, I supported visual communications that helped present the updated packaging and identity in compelling ways. The work aimed to convey heritage, joy, and quality through imagery and presentation formats that complemented the brand’s refreshed look while helping the launch communicate with clarity and impact across digital and print channels.
Communicating Heritage and Joy for a Historic Chocolate Brand
Cailler’s refreshed identity and packaging aimed to balance its rich heritage with fresh expression, bringing renewed clarity and vibrancy to a well-loved Swiss chocolate brand. My role focused on developing visual and communicative assets that would support this relaunch and help the brand communicate its personality effectively.
I worked on visual materials that enhanced the presentation of the new identity, ensuring imagery, layouts, and supporting graphics reinforced the brand’s values and offered clarity around product features. Through careful selection of visual elements and thoughtful composition, the designs supported the updated brand narrative around joy and quality.
The visuals were applied across a range of formats to help Cailler engage its audience with confidence and coherence. The work strengthened how the brand’s updated look was received and helped bring attention to the refreshed identity in a way that felt authentic and clear.
