Cailler & Nestlé
Working with Cailler, a renowned branch of Nestlé, was an exciting opportunity that allowed me to combine my skills in illustration and typography to create captivating designs that celebrate the rich heritage of Swiss chocolate. My role involved developing visuals that not only represented the brand’s identity but also evoked the indulgent experience of enjoying their premium products.
Understanding the Brand Essence
Before diving into the creative process, I took the time to immerse myself in Cailler’s history and brand values. Founded in 1819, Cailler is Switzerland's oldest chocolate brand, known for its commitment to quality and tradition. I aimed to capture this essence in my designs, ensuring that they reflected both the artisanal craftsmanship and the luxurious nature of the chocolate.
Illustration Development
The illustration aspect of my work for Cailler was all about storytelling. I created a series of hand-drawn illustrations that highlighted their Perlemen mascots enjoying delightful experiences. My illustrations were incorporated into various packaging designs, enhancing the visual appeal and making each product stand out on the shelf. The goal was to create a cohesive look that communicated luxury and tradition while appealing to both new customers and loyal fans of the brand.
Typography Integration
Typography played a crucial role in complementing my illustrations. I worked on selecting fonts that aligned with Cailler’s elegant and classic aesthetic. The typefaces selected echoed the curves and warmth of the illustrations. This allowed the text to blend seamlessly with the visuals, creating a harmonious and inviting overall design. I focused on typography that drew attention and conveyed the brand’s narrative effectively.
Collaboration and Feedback
Collaboration was key to the success of this project. I worked closely with the marketing team and product developers to ensure that my illustrations and typography aligned with their strategic goals. Regular feedback sessions allowed us to refine designs and ensure they resonated with Cailler’s target audience.
Measuring Success
The impact of my work was evident through increased engagement and positive feedback from customers. The refreshed packaging and promotional materials helped elevate Cailler’s brand presence, making it more appealing to both traditional chocolate lovers and a younger audience seeking premium products.
Conclusion
Reflecting on my illustration and typography work for Cailler, I feel a deep sense of pride in contributing to such a historic brand. This experience not only honed my skills in blending illustration with typography but also reinforced my belief in the power of design to tell a compelling story. As I move forward in my career, I carry with me the sweet memories and lessons learned from working with Cailler, always striving to create designs that evoke emotion and delight.