Cardiff Student Letting underwent a full rebrand to modernise its visual identity and better connect with the student rental market. The project focused on redefining how the brand presented itself across all touchpoints, creating a clearer, more confident visual language. The refreshed identity aimed to improve recognition, consistency, and appeal within a competitive student housing environment.
Cardiff Student Letting required a stronger and more contemporary brand presence to reflect its services and values. My role involved leading all visual branding efforts, ensuring the identity worked consistently across digital and physical applications.
I developed core brand elements including logo refinement, colour palettes, typography, and supporting graphics. These elements were applied across marketing materials, signage, digital assets, and property communications to create a unified and recognisable brand system. Practical use cases were central to the process, ensuring the identity was flexible and easy to apply across a wide range of formats.
The rebrand delivered a more cohesive and professional presence that better aligned with the expectations of its audience. By strengthening visual consistency and clarity, the new identity helped Cardiff Student Letting stand out while communicating trust and approachability to students.