Plastock

Before diving into the design process, I took the time to understand Plastock’s brand identity and our target audience. Plastock is known for its innovative and sustainable solutions, so it was essential to reflect these qualities in our web design. I conducted user research to identify pain points and preferences, ensuring that our website would cater to the needs of both existing customers and potential leads.

Iconography played a pivotal role in enhancing the overall user experience. I aimed to create a visual language that was both intuitive and aesthetically pleasing. By designing a custom set of icons, I was able to convey complex ideas simply and quickly. These icons served multiple functions:

1. Guiding Navigation: I used icons to enhance our navigation menu, making it easier for users to find information. Clear, recognisable icons helped users intuitively understand what each section contained, reducing frustration and improving usability.
2. Highlighting Features: On product pages, icons were instrumental in summarising key features and benefits. This not only made the information more digestible but also allowed users to quickly scan for relevant details, facilitating faster decision-making.
3. Enhancing Visual Appeal: Aesthetically, the icons contributed to a cohesive and modern look. By incorporating colours and styles that matched our brand guidelines, I was able to create a harmonious design that enhanced Plastock’s visual identity.
4. Improving Accessibility: Understanding the importance of accessibility, I ensured that the icons were designed with clarity and simplicity in mind. This consideration helped make the website more inclusive, allowing all users to navigate and understand our offerings easily.

Collaboration was key to the success of this project. I worked closely with the marketing team to ensure that the iconography aligned with our messaging and branding strategy. Regular feedback sessions allowed us to refine the designs, making sure they resonated with both the team and our audience.

Additionally, I collaborated with developers to ensure seamless integration of the icons into the website. This collaboration was vital in maintaining the design’s integrity while optimising performance across devices.

After launching the redesigned website, I monitored user engagement metrics closely. The incorporation of iconography resulted in a noticeable increase in user interaction and a reduction in bounce rates. Visitors found it easier to navigate, leading to longer session durations and higher conversion rates.

My work on the web page design at Plastock, particularly the strategic use of iconography, was a rewarding experience that showcased the power of visual communication. By creating an engaging and intuitive user experience, I was able to help Plastock connect with its audience more effectively.

As I look back, I’m proud of how we transformed the digital presence of Plastock, reinforcing its commitment to innovation and sustainability through design. This project not only enhanced my skills but also deepened my appreciation for the impact of thoughtful design in shaping user experiences.