Plastock’s website rebrand transformed how the business presents its products and services to customers. The project focused on creating a clearer, more engaging user experience that better communicated Plastock’s brand values and technical expertise. Through improved structure, visual clarity, and refined brand application, the new site supports easier navigation and stronger understanding across the full offering.
Plastock’s broad and technical product range made it difficult for users to quickly understand the company’s capabilities and value. The goal of the website redesign was to simplify this complexity while elevating how the brand is experienced online.
My role centred on rethinking the site structure, visual hierarchy, and interaction design to create a more intuitive user journey. Particular attention was given to the creation and consistent use of iconography, helping users navigate content more easily and understand services at a glance. The visual language was refined to feel more confident and considered, while remaining practical and accessible.
The redesigned website significantly improved clarity and usability, presenting Plastock’s products and services in a way that feels both professional and approachable. The elevated brand application strengthened digital consistency and provided a more effective platform for future growth.